Welcome to my first-ever premium watch strap review on ashleytee.com! I’m Ashley, and today I’m sharing my honest thoughts on five straps sent by Artem Straps—a premium Australian brand. In this Artem Straps review, I’ll cover what I love (and don’t) about their sailcloth and NATO offerings, from the famous Loop-Less to classic and nylon straps. Watch my full video review below, and let’s dive in!
Who Are Artem Straps?
Founded in Adelaide, Australia, Artem Straps crafts high-quality aftermarket watch straps that blend durability, comfort, and luxury. I first spotted them on Instagram, where watch enthusiasts raved about their premium sailcloth designs. With prices ranging from $60 to $200+, Artem targets the premium market, offering straps for most lug widths, including odd sizes like 19mm and 21mm. Their Loop-Less sailcloth strap is their star, but they also provide classic sailcloth and NATO options, as seen in the five straps they sent me:
- Green Loop-Less Sailcloth Strap
- Black Classic Sailcloth Strap (RM-Style Deployant Clasp)
- Navy Blue Classic Sailcloth Strap (Pin & Buckle)
- Two NATO Straps (Bond & Navy Blue)
Artem Loop-Less Sailcloth Strap: My Favorite
Priced at $133 (strap only) plus $68 for the Loop-Less Deployant Clasp and $13 for quick-release spring bars, the Loop-Less Sailcloth Strap totals $214. It’s not cheap, but you get premium quality. Here’s my take:
What I Love
- Stunning Green Color & Versatility: The green hue pairs beautifully with my Hamilton Intra-Matic Chrono’s off-white dial, offering a sporty, casual vibe compared to its mesh bracelet. It’s a fresh, unique look.
- Comfortable & Easy Break-In: Softer and thinner than the classic straps, it breaks in quickly and feels great. The deployant clasp, similar to Omega’s, is well-built and simple to use—just press and close.
What I Don’t Love
The standard length is too loose for my 150mm wrist, making it unwearable for me. I wish Artem offered a shorter version for smaller wrists below 160mm. Also, the $13 extra for quick-release spring bars feels unnecessary—make it standard, Artem!
Price: $214 (with clasp and quick-release)
UPDATE: ARTEM HAD RELEASED LOOPLESS VERSION FOR THE SMALL WRISTS. VISIT ARTEM STRAPS HERE
Classic Sailcloth Straps: Black and Navy Blue
Next, I tested two Classic Sailcloth Straps in XS size, perfect for my 150mm wrist:
- Black with Black Stitching (RM-Style Deployant Clasp): $169
- Navy Blue with White Stitching (Pin & Buckle): $96
What I Love
- Premium Stitching & Versatility: The white stitching on the navy strap is neat, with no loose threads, signaling quality. Both colors pair well with most watches, from divers to dress pieces.
- XS Size for Small Wrists: Unlike the Loop-Less, these fit my wrist perfectly, with no excess tail, creating a clean look. The shorter tail prevents awkward overhang, though it took time to adjust to the “kid’s watch” feel.
What I Don’t Love
The RM-Style deployant clasp ($73 extra) is fun to use, with a satisfying spring mechanism, but it protrudes on my small wrist, forming an odd shape instead of wrapping snugly. It fits better on 160mm wrists. The pin-and-buckle version is fine, with brushed Artem-branded hardware, but nothing special.
Artem NATO Straps: Bond & Navy Blue
Finally, I tried two NATO Straps (Bond and Navy Blue), priced at $63 each—the most affordable Artem offering.
What I Love
- Surprisingly Soft Material: Smoother and softer than typical OEM NATOs, these feel premium. The hardware is solid, and the stitching is clean, with no loose ends.
- Value for Premium Watches: For a $1,000+ watch, a $63 NATO with a 2-year warranty feels proportionate, elevating the watch’s look compared to cheap OEM options.
What I Don’t Love
At $63, they’re pricier than standard OEM NATOs. While the quality justifies it, budget-conscious buyers might hesitate.
Why Choose Artem Straps?
Artem’s premium sailcloth and NATO straps stand out for their craftsmanship, with a 2-year warranty covering manufacturing defects. While pricey, they rival other OEM options offering versatility and durability for high-end watches. The Loop-Less strap is a unique, sporty choice, and the XS sizes cater to smaller wrists—a rare find.
Comparison Table:
| Strap Type | Price (USD) | Lug Widths | Best For |
|---|---|---|---|
| Loop-Less Sailcloth | $214 | 20mm | Larger wrists |
| Classic Sailcloth (Black) | $169 | 19–23mm, XS size | Small wrists |
| Classic Sailcloth (Navy) | $96 | 19–23mm, XS size | Small wrists |
| NATO (Bond/Navy Blue) | $63 | Various | Budget premium |
Final Thoughts
This Artem Straps review has me hooked on premium straps! The Loop-Less green strap steals the show for its comfort and style, though I need a smaller size. The Classic sailcloth straps fit perfectly but need clasp tweaks for small wrists. The NATO straps surprise with their softness, justifying the price for premium watches.
UPDATE: ARTEM HAD RELEASED LOOPLESS VERSION FOR THE SMALL WRISTS
Visit Artem Straps here: